Ecommerce Email Marketing Copywriting: The FULL Course for Beginners
If you're a beginner copywriter or eCommerce entrepreneur who wants to learn how to write high-converting email automation sequences that actually bring in money — you're in the right place.
In this step-by-step guide, Jamie Doerschuck, aka The Marketing Nerd, breaks down the exact copywriting process behind some of her most profitable email campaigns — responsible for generating over $10 million in client revenue.
This isn’t just theory — this is a working system you can model.
📽️ Watch the Full Copywriting Course Here:
🚨 “What Should I Even Write?” — Solving the Beginner Copywriter’s Struggle
One of the most common frustrations for new copywriters is staring at the screen wondering:
“Where do I even start with email copywriting?”
It’s a real thing. Jamie calls it “blank page syndrome” — and this course is built to solve it.
By the end of this video, you'll know exactly what types of emails to write, what to say in them, and why they work.
🧠 Inside the $10M Email Engine Framework
Over the last 4 years, Jamie has refined an internal process she calls the "Ecommerce Email Engine" — a simple but powerful 8-sequence system that works for both product-based businesses and service providers.
Each part of this framework is responsible for driving sales, increasing retention, and building stronger brand loyalty.
🧩 The 8 Core Email Automations You Need
Welcome Sequence
✅ Converts subscribers into buyers fast
✅ Builds trust immediatelyAbandoned Cart Emails
✅ Recover 3x more lost sales
✅ Short, persuasive reminders that win back revenuePost-Purchase Emails
✅ Get more reviews and social proof
✅ Increase average order value (AOV)Repeat Buyer Nurture
✅ Turn 1st-time buyers into loyal customers
✅ Cross-sell & upsell the right wayProduct Launch Sequences
✅ Responsible for multiple 6- and 7-figure campaigns
✅ Educate and convert, not just hypeReactivation Campaigns
✅ Re-engage inactive customers
✅ Reduce churn and boost lifetime valueCommunity-Driven Content
✅ Build tribe-like engagement
✅ Create emotional brand loyaltyRetention & Churn Prevention
✅ Especially for subscription-based businesses
✅ Decrease refunds, cancellations, and negative feedback
✍️ Copywriting Tips for Beginners (That Actually Work)
Jamie emphasizes that copywriting doesn’t have to be overwhelming — but it does need to be strategic.
Here are a few of her best beginner tips from the episode:
- Write like you talk. Clarity beats cleverness.
- Always start with research. Know the product and the pain points.
- Use proven frameworks. Don't reinvent the wheel.
- Focus on transformation. Sell outcomes, not features.
📈 Real Results, Real Revenue
These email sequences aren’t just theory — they’ve been used in the real world to:
✅ Hit six- and seven-figure launch numbers
✅ Build huge loyal customer lists
✅ Generate over $10M in revenue directly from email marketing
So if you're serious about learning how to write email sequences that actually sell, this full course is the perfect place to begin.
🎁 Want More Help? Free Funnel Copy Course Inside 👇
Jamie’s giving away her Free Sales Funnel Copywriting Course — packed with her templates and proven methods. Perfect if you're ready to go deeper into email + sales strategy.
📌 Final Thoughts
Learning eCommerce email marketing copywriting is one of the most valuable skills you can build as a freelancer, marketer, or business owner. This course gives you the tools, process, and confidence to go from “Where do I even start?” to “Here’s how I made $10k from email.”
Watch the video above, take notes, and bookmark this post for reference.
🌟 More Ways to Learn with Jamie
- 📘 Get My Book: 1M Coaching & Course Blueprint
The Surprisingly Simple Guide to Building Your 7-Figure Program — just $1 today (normally $40)! - 🚀 Join the 1M Blueprint Challenge
Turn your knowledge into a scalable, 7-figure business — step by step. - 💬 Join the Marketing Nerd Crew
A free community for smart, scrappy entrepreneurs who love marketing. - 🛠️ Get the Free Funnel Copywriting Course
Learn how to write emails, landing pages, and sales funnels that actually convert.