Customer Insights

How to Ask Questions That Uncover Your Customer’s Needs

How to Ask Questions That Uncover Your Customer’s NeedsDon’t Create Another New Product Without ...

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Branding & Positioning

How You Can Slay Like Buffy With Customer Avatars

How You Can Slay Like Buffy With Customer AvatarsIt’s no secret that today’s economy ...

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Content Creation

5 Things You Can Learn About Storytelling from Ira Glass

5 Things You Can Learn About Storytelling from Ira Glass“If you’re someone in a ...

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Marketing Psychology

The “Brain Glitches” Advertisers Use to Manipulate You Every Day

The “Brain Glitches” Advertisers Use to Manipulate You Every DayA Marketer’s Guide to Cognitive ...

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Marketing Psychology

Branding: Is it Magic, or BS?

Image credit Charis Tsevis: http://www.tsevis.com/Branding: Is it Magic, or BS?There are generally two ways ...

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Content Creation

Storytelling Tricks of 3 BIG companies explained (and 3 easy story formulas)

Storytelling Tricks of 3 BIG companies explained (and 3 easy story formulas)A 3,182 word ...

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